Kevin Kelly, who talks about Web 3.0 in the video below, describes a “semantic Web”—a unified “cloud” of linked data. In this brave new Internet paradigm, humans are merely extensions of one big machine. Each person is a building block with a database of personal artifacts—our vacation photos uploaded via hand-helds, Facebook pages, Tweets and blogs—to name just a few. In this digital universe, Kelly defines true “currency” as an individual’s ability to capture and hold our attention. What will happen to analog holdouts? Will they cease to “exist”? The implications seem both exciting and terrifying. I’m also intrigued by Kelly’s thoughts on information that is embedded in the material world. His examples include a Nike running shoe with a smart chip in the heel and a car with a GPS device. As our possessions evolve, we will be increasingly integrated in to the “ONE.”

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