SoundCloud is an ingenious audio platform that makes it easy for musicians to share files. Collaboration is seamless because the content lives online. Though designed for professionals, there’s big consumer potential—particularly with SoundCloud’s embeddable player. What I am most excited about is a new iPhone field recording app, FiRE from AudioPhile Engineering, that will allow me to sample and store sounds (and interviews) on SoundCloud, and stream them on my Facebook page.

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